Ideas


Our inspiration board for video production and creative exploration.

Capturing Gen Zs Attention – The Most Important 8 Seconds

January 16, 2020

If you haven’t already read our previous article about Gen Z vs Millennials click here.   Gen Zs have a whopping attention span of 8 seconds, a whole 50% less than their previous generation – Millennials. Don’t mistake this for impatience though. Gen Zs have developed a sophisticated filter for sorting, processing and valuing large amounts […]

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10 Weird Media Facts About Gen Z and Millennials (Part 2)

January 8, 2020

This is part 2 of a 2 part series on media habits among Millennials and Gen Zs – if you have already read this and want to read part 1, click here.   Born between 1981 and 1996, Millennials have had the benefit of living with and without technology. They’ve lived through dial-up and witnessed […]

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10 Weird Media Facts About Gen Z and Millennials (Part 1)

January 6, 2020

This is part 1 of a 2 part series on media habits among Millennials and Gen Zs – if you have already read this and want to read part 2, click here.   How do Millennials use social media? How can we reach Gen Zs? Who are Gen Zs?   Millennials and Gen Zs are […]

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