Ideas


Our inspiration board for video production and creative exploration.

Swipe vs Scroll: Changing Habit of Watching Instagram Stories vs Scrolling Feeds

February 12, 2020

Do you remember when Instagram stories didn’t exist? In just 4 short years, Instagram (and to a lesser extent Facebook) stories, gifs and stickers have grown to such an integral part of our social media life. Since 2016, forward-thinking brands and marketers have reaped the benefits by utilizing stories to drive awareness, engagement and even […]

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6 Seconds of Frame: The Changing TVC

February 6, 2020

  TV Commercials (TVCs) are a staple among most major advertisers and are known for being very expensive. In fact, a 30-second ad played once during Super Bowl 2019 cost over $5 million USD. Despite the growth of digital video platforms such as YouTube, TVCs still command a huge share of the market when it […]

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Real Time Media – Why and What You Can Do

January 29, 2020

If you haven’t already read our previous article about Gen Z vs Millennials click here.   It may seem like a far fetched idea that someone would spend hours watching a live-stream of another person playing games or talking about their beauty regime. In 2019, it’s even possible for you to have a personal conversation […]

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Reaching Gen Zs with Caused Based Marketing

January 21, 2020

If you haven’t already read our previous article about Gen Z vs Millennials click here.   Cause Based Marketing (CBM) is the process of marketing an idea, goal or cause rather than a product or service. P&G has often set the benchmark for this in their Olympic commercials:     CBM has traditionally been associated […]

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