We’ll get you started with this article, though: see below for the rundown on some mediums you can capitalise on for your next brand experience or campaign!
The hype around the recent Facebook Metaverse announcement only further cements its potential, and make no mistake—the impact of this news is not limited to tech industries, but can, and will, make waves in the marketing sector too. Read on to find out just how.
Facebook by Meta is now the biggest social networking platform worldwide, with more than 2.85 billion monthly active users globally, according to Statista. It was also the first social network to amass one billion registered accounts.
In case you haven’t heard, Facebook is now known as Meta Platforms Inc., or Meta for short. It’s a move some speculate is meant to distract from their massive whistleblower scandal that unfolded only a few days prior—and whether the name will catch on is highly questionable. Beyond the rebrand though, what Mark Zuckerberg unveiled during this conference late last month is a tall order many are waiting to see if it’ll be fulfilled.