Not sure if you want to create a corporate video?
As a corporate video production company, we’ve done our fair share of them! But what’s so great about corporate videos?
And more importantly, why should you spend your resources on them?
To understand their importance, you’ll first want to know:
In essence, corporate videos are company videos. They are a clear and effective way of showcasing your brand.
As with all video content, there are different types of corporate videos that serve different purposes. Some of the more common ones are testimonial videos from past clients to establish brand credibility or promotional videos that feature new products or services.
Your target audience might also differ with the type of video you plan to make. Rather than addressing everyone, you should define and analyse your target audience for your corporate video.
Now we can dive right into why corporate videos are so important for your business!
The human brain processes visuals 60,000 times faster than text. Videos are simply more compelling to watch than any other format. There is also endless room for creativity!
Want to spice things up? Hire an animation or motion graphics Singapore studio and throw in some Computer-Generated Imagery (CGI) or motion graphics! You could even experiment with Augmented Reality (AR) and Virtual Reality (VR) to really bring your videos to life.
Even without all the bells and whistles, a stripped down corporate video can still command plenty of attention when done right. More importantly, they generate interest. How else will customers even notice your business in the first place?
Besides grabbing their attention, your brand also needs to be seen. Which is why you’ll be glad to know that…
For Search Engine Optimization (SEO) purposes, you want your brand to be one of the first search results to pop up so more people will click on it. In other words, you have to rank high on search engines and videos are the best way to do that.
It can take a long time for your brand to rank up on search engines but videos speed up the process. Video content is often prioritised by search engines so they’re usually one of the first few search results to pop up.
To really capitalise on them to improve your SEO ranking, your home page should feature your video.
Of course, you shouldn’t just stop at ensuring your brand appears on Google’s page 1. It’s also important for your business to be seen on social media.
Like search engines, social media also prioritises video content. As compared to text and images, videos are the best way to retain people’s attention and engage them.
Whether it’s through likes, shares or comments, more engagement means that the algorithm is more likely to cast your content to a wider audience. This effectively increases the chance of your video appearing on the feeds of potential customers, boosting conversion rates!
Different social media platforms would also have different demographics. To ensure that your videos are reaching the right audience, you need to choose the right platform for your corporate video.
You’ve definitely heard of popular video platforms such as YouTube and Vimeo. For SEO purposes, YouTube is the ideal platform since it’s the second largest search engine and it’s backed by Google.
As your corporate videos gain more visibility, you also get to build more brand awareness and that’s always great news!
With more brand awareness, more customers can see how your brand can fulfil their needs, which builds value for your business. In fact, videos are such popular mediums that 84% of marketers say video has helped them generate more leads.
Naturally, this can only be achieved by having an effective corporate video.
Most importantly, your content needs to be good. In fact, it should be three things: succinct, informative and useful. Does your video:
You should also take note of the video’s location. If it’s a corporate showreel, it shows off the main projects that your company has done so far. So ideally, it should be placed at the top of your homepage so viewers can immediately see what your brand is capable of doing.
Besides generating leads, your brand would also need to generate trust. With trust comes brand loyalty and that means returning customers. To sustain your business, customer retention is essential. After all, 65% of a company’s business comes from return customers.
But how do corporate videos generate trust?
Instead of telling clients what your business can do, you are showing them. It also creates transparency when you demonstrate how your products or services work. To further convince potential clients, you can also use the testimonials of previous clients in your videos, which builds more confidence in your brand.
Since videos make it harder to hide your weaknesses, you’ll have to highlight your strengths.
In essence, corporate videos bridge the gap between your business and your clients. At the end of the day, corporate videos allow your clients to have a better understanding of your company and what it offers.
With the various benefits that corporate videos offer, it’s time to start cracking at your own corporate video! However, video production can be a tedious process especially when you’re looking to create high quality content. Hiring a video production company can smoothen your workflow and ensure that all your video production needs are met.
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