In today’s day and age, videos are an indispensable tool in gaining building awareness and presence. Videos are more visually appealing, easy to comprehend, concise, meaningful and effective in communicating your message, compared to plain text or static images. 7 in 10 consumers surveyed would rather watch a video to learn more about a brand than through any other medium (Hubspot). Videos can also help boost your search engine performance like no other: captivating videos can drive more traffic to your website, decreasing your website’s bounce rate and improve search-engine rankings. It’s evident that when used well, videos will bring incredible value to your company and brand.
There are many video formats out there for you to capitalise on depending on your goals. For instance, if you want to highlight the value of your product to boost sales, you might be looking for a product demonstration or explainer video to market your product. Alternatively, you could hold webinars or produce interview videos to establish your brand as an authority in your industry. These videos can be uploaded on an array of platforms to construct a multi-channel presence for your brand, from online channels like your company website and social media, to offline channels such as television ads and digital billboards.
Regardless of the video you ultimately decide to pursue, Big 3 Media is a clear choice to your video needs. Established in 2008, we have more than a decade of experience in video production. Utilising cutting edge equipment, software, facilities, and most importantly a team of talented creative professionals, Big 3 Media will guide you through every step of the way in creating your best video, and achieve your communication goals.
You Technologies Group
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