Whether you're engaged in a startup, a large corporation, or pursuing entrepreneurship, incorporating corporate videos into your marketing strategy is non-negotiable. Corporate videos not only educate audiences about your company but also bring your brand to life in a visually captivating way.
As the digital landscape continues to evolve, demand for high-quality and innovative corporate videos has only skyrocketed. Merely presenting talking heads falls short in retaining viewer attention—innovation is key!
So how do you create corporate videos that not only inform but also entertain, inspire, and ultimately drive action? Fret not—presenting the ultimate corporate video production process guide from Singapore's premier corporate video production company, Big 3 Media!
To create effective corporate videos, businesses often have to invest considerable time and resources. While affordable corporate videos are doable, it limits the creative possibilities you can do with corporate video production.
Considering the investment required for a corporate video, let's delve into the various options at your disposal!
To craft professional-grade corporate videos, consider three types of options:
An in-house videographer is useful if your organisation produces a steady stream of simple videos. This option offers faster turnaround time and quicker feedback but due to the limited manpower, the videos created might have to be simpler and minimalistic.
Similarly, a freelance videographer offers fast and cost-effective services. However, they are more suited for one-time or occasional shoots due to their packed schedules. Corporate video shoots would also have to be planned much earlier in advance so freelance videographers can better accommodate your preferred shoot schedule.
For high-impact, engaging corporate videos, a professional video production company is the top choice. Their comprehensive expertise, gained from working with a variety of corporate clients and video types, alongside a bigger team and professional equipment, enables a broader range of creative ideas and superior execution. This option is best for producing high-quality and creatively unique corporate videos.
Now that we've gone through the 3 ways you can create a corporate video, you may be wondering why a corporate video requires so much time and resources and what's the point of investing in it?
To put it into perspective:
On top of the statistics given above, here are a few reasons why corporate videos are important for your business:
Social media algorithms prioritise video content. Compared to text or static images, video content is delivered in autoplay formats across major social media platforms, making it easier to retain the attention of viewers.
By crafting visually appealing corporate videos that are tailored to specific social media platforms, brands can effectively foster social media engagement, and amplify their online presence.
Corporate videos play a pivotal role in driving higher conversion rates by effectively conveying key messages, building trust, and compelling viewers to take action.
From showcasing product demonstrations and sharing customer testimonials to crafting engaging explainer videos, corporate videos serve as strategic tools to guide prospects through the sales funnel, gently nudging them closer to making informed purchase decisions.
By delivering targeted and persuasive content, corporate videos have the potential to significantly boost conversion rates across various touchpoints, ultimately translating into tangible business outcomes and revenue growth.
Corporate videos help to foster trust and establish brand credibility among audiences. Through authentic storytelling, transparent communication, and compelling visuals, corporate videos effectively convey a brand's values, mission, and commitment to excellence.
They also humanise brands by sharing real-life experiences, testimonials, and behind-the-scenes footage, making them relatable and trustworthy in the eyes of consumers.
Moreover, by consistently delivering high-quality video content that aligns with audience expectations, brands can reinforce their credibility and position themselves as industry leaders and reliable sources of information.
We previously broke down the top 10 types of corporate videos businesses should use but here are the 5 most popular types of corporate videos you’ll need to know:
A recruitment video highlights your company culture, values, and work environment to potential candidates. These videos help attract your ideal talents by featuring employee testimonials and insights into career growth opportunities. To strengthen your corporate branding and attract candidates who resonate with your culture, recruitment videos are a good call.
For an unconventional take on a recruitment video, here’s how Fiverr did it! Their approach displays their humour, sarcasm and remarkable self-awareness. They cheekily point out the commonality among recruitment videos while showcasing their distinct sense of branding and style.
Explainer videos effectively communicate the value of a brand's products or services through concise, engaging narratives. Enhanced with animations or motion graphics to engage audiences, they are ideal tools for introducing new products or solutions and explaining key features. Hiring a top Singapore motion graphics company will help make your explainer videos even more compelling!
For instance, take a look at how Walmart's animated whiteboard-style video introduces their Yard Management System. This video is easy to follow, succinctly explaining the new system and its necessity to viewers. Their explainer video flows smoothly, retaining the attention of its audience with ease.
Customer testimonial videos feature satisfied clients sharing their positive experiences with your products or services. Their authentic endorsements help build trust and credibility, potentially increasing conversion rates.
To showcase your brand’s effectiveness and foster trust among new prospects, testimonial videos are the way to go!
Here’s an example from Hubspot, an online sales platform that manages CRM for their clients. Besides having a customer testimonial, they also incorporated images and screen-recordings of the work they did with their client to fully back up their claims. The additional images provide context for new viewers while keeping their testimonial video visually dynamic.
Brand videos are all about communicating your brand value and identity. They try to resonate with audiences by evoking emotions and leaving a lasting impression on them. Some examples include a heartfelt origin story, an aspirational vision for the future or even a simple message about what the brand does! These videos are meant to draw viewers closer to the brand, sparking connections and brand loyalty.
With over 2 million views, you might have seen this video by Airbnb. Filmed on an intricate miniature set that transports you to various sights and scenery, this video by Airbnb encapsulates the essence of their brand – Airbnb enables you to belong anywhere.
Training videos provide instructional content, helping employees acquire new skills conveniently. Offering flexibility and scalability, these videos ensure uniform training across different teams. From onboarding new hires to conducting compliance training, training videos are a versatile tool to empower your workforce and facilitate continuous learning.
Here’s a video we created for Singapore Airlines! Renowned for their immaculate services, Singapore Airlines has a strong reputation to uphold. To train their staff on maintaining cabin cleanliness, our video offers a clear and comprehensive visual guide.
Although there's a lot that goes on when producing a corporate video, the process can actually be broken down into 3 key stages:
In pre-production, meticulous planning is essential for a smooth production process. This stage involves careful consideration of every detail to ensure a smooth production process, involving a comprehensive evaluation of every aspect of the shoot to mitigate potential obstacles. Essential steps in pre-production include developing the initial concept, setting the budget, scriptwriting, storyboarding, scouting locations, casting, assembling the crew, and scheduling the shoot. It's a phase where anticipation and preparation intersect, ensuring that the project is equipped with strategies to address unforeseen challenges effectively.
The production phase is where the fun begins! During this phase, a whirlwind of creativity and collaboration comes to life as the director, alongside camera operators, lighting technicians, and makeup artists, work in harmony to capture the essence of the corporate video. This stage is crucial, transforming meticulous pre-production planning into engaging visual content. It's a vibrant testament to teamwork, where flexibility meets technical skill to navigate challenges and ensure the project's vision is realised, setting a robust foundation for post-production refinement.
Post-production is the final stage where all the final touches are added to the video footage. Here, the shots captured are seamlessly edited into a coherent narrative. While it can be a time-consuming and detail-oriented process, it plays a crucial role in shaping the final outcome of the video. A clear and consistent vision is essential for a smooth post-production process, as it involves collaboration among the entire post-production crew to capture the essence of the video effectively. The main stages in post-production include video editing, colour grading and finally, video distribution.
Whether you're planning to hire a video production company, freelancer or DIY when it comes to producing a corporate video, here are a few simplified key steps one should always know:
Begin by defining the purpose of your corporate video. Is it to promote a product or service, educate employees, or enhance brand awareness? Understanding your goals will help shape the direction of your video and determine your target audience.
Once the objective is established, the next step is to develop a video concept. This should effectively communicate the intended message to your target audience and meet your main objectives. This step involves brainstorming ideas, researching competitors, and determining the overall mood, tone and style of the video.
A script serves as the blueprint for the direction of the video, with a great script outlining the narrative arc in a compelling and clear manner. It effectively guides the creation of the storyboard, which visually represents the script with images of specific angles and shots that will be featured in the video.
Both the script and storyboard are crucial for ensuring that the production team understands your vision for the video, ultimately contributing to its success.
This step involves all the logistical planning required to bring the video concept to life. It includes tasks such as scouting locations, securing permits, arranging equipment, and coordinating schedules for cast and crew. Planning and laying the groundwork beforehand will help streamline the production process and minimise disruptions on set.
With the groundwork laid in place, it's time to start filming the video! This involves capturing all the planned shots and scenes according to the script and storyboard. The production team works together to ensure that each shot is executed with precision and attention to detail, capturing the essence of the concept effectively.
Once filming is complete, the footage enters the final phase of corporate video production – editing! Music, sound effects, and visual effects are added to enhance the overall quality of the video. This stage also involves colour grading, where the colour and tone of the footage are adjusted to achieve a cohesive look and feel. Post-production plays a crucial role in polishing the video and ensuring that it meets the desired standards of quality before it is released to the audience.
On top of knowing the key steps when creating a corporate video, one should also be familiar with the best practices when it comes to corporate video production to ensure your video achieves the best results possible:
Understanding your target audience is essential for creating a corporate video that resonates with them. Research your audience demographics, interests, and preferences to tailor the content accordingly. Knowing your audience will help you craft a message that speaks directly to their needs and interests, increasing engagement and brand loyalty.
You have to stay updated on current marketing trends to ensure that your video remains relevant and appealing to viewers. This involves monitoring industry developments, consumer behaviours, and emerging technologies such as AR and VR. By incorporating popular trends that are relevant to your corporate video content, you can better capture audience attention and stay ahead of your competition!
Every corporate video should have a compelling story at its core. Define the narrative arc and key messages you want to convey to your audience. At the end of the day, whether it’s showcasing your brand's journey, highlighting customer success stories, or presenting a problem and solution, viewers will stay for a good story.
Instead of simply telling your audience about your brand, show them through visuals and demonstrations. Utilise dynamic visuals, animations, and real-life examples to convey your message effectively and visually enhance your corporate video.
Collaborating with a professional corporate video production company can significantly enhance the quality and impact of your video. Experienced professionals bring expertise, creativity, and technical know-how to the table, ensuring that your video achieves its objectives and resonates with your audience. By partnering with the right people, you can streamline the corporate video production process, minimise errors, and achieve the best possible results for your corporate video!
Depending on the depth and intensity of the video, corporate video production generally costs between S$2000 to S$100,000. While this range covers the majority of projects, it's important to note there can be exceptions that fall outside these estimates. For an accurate assessment of your corporate video costs, fill this form and we’ll get back to you with a video production quote!
If you're looking to estimate a ballpark figure for your corporate video project, it's crucial to be aware of several factors that significantly influence production costs. These include:
Longer videos require more time and resources to produce, resulting in higher costs. The length of the video directly impacts the amount of filming, editing, and post-production work needed to create the final product.
If your video requires special effects, like animations or motion graphics, the costs of your corporate video will increase with their complexity. Special effects costs can range from S$95 to more than S$300 per hour (though as mentioned previously there may be outliers). While some videos may only require simple graphics, some videos might require more realistic 3D animation which takes more resources to render. The cost of high quality 3D animation will depend on the experience of the animator and the complexity of the project.
Video projects that are more complex may require additional crew members, such as directors, camera assistants, lighting specialists, sound engineers, and production assistants, leading to higher expenses. Experienced camera operators may charge hourly rates ranging from S$100 to S$350 and above.
Filming in multiple locations adds logistical challenges and expenses to the production process. Costs may include equipment transportation, accommodation, permits, studio or building rental, contributing to the overall budget. Rental costs will also vary greatly across different locations.
Hiring experienced actors, voiceover talents, or industry experts can significantly impact production costs. The rates for talent vary based on their level of experience, reputation, and demand, with top-tier talents naturally requiring higher expenses.
The equipment used in video production plays a role in determining costs. Depending on the project's requirements, the type and quality of equipment needed can vary widely. High-end cameras, lighting equipment, editing software, and additional gear such as drones for aerial footage may be necessary for capturing different scenarios effectively.
Working with a corporate video production company will eliminate equipment costs from your consideration. However, it may be a factor of consideration if you’re hiring an in-house videographer who may have limited access to professional gear.
Extensive post-production work, such as advanced editing, colour grading, visual effects, and sound design, can increase costs dramatically. Complex post-production processes require skilled professionals, specialised software and better rendering, increasing overall expenses.Licensing Fees for Third Party Content
Adding music to your videos typically offers three options: stock music (royalty-free), licensed music, or a custom score. Stock music options start as low as S$15 for a 2- to 3-minute track to S$1,500 or more for a custom track, depending on the musician's expertise and project needs.
Additionally, using copyrighted images or other creative assets may require additional licensing fees, which vary based on usage rights and content duration. It's essential to check licensing agreements carefully to avoid legal issues and ensure compliance with copyright regulations.
NOTE: The price ranges mentioned in this article are just estimations and may vary depending on a multitude of other factors not covered in this article. It is always advisable to request a direct quote from the company or studio you are engaging for the most accurate pricing according to your needs.
At Big 3 Media, we pride ourselves on our commitment to provide a seamless journey for our clients from concept to completion. With over 15 years of experience in the video production industry and equipped with a team of experts guiding you through every step of the corporate video production process, from scriptwriting to post-production, you can rest assured knowing that we always have your back.
Let us help you bridge creative chasms with dynamic and data-driven storytelling to create the ultimate corporate video for your target audience! Get started with us today!
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