When it comes to using video, think beyond video marketing and consider incorporating the video medium into your company’s own internal communications. Good communication is imperative in any workplace, and video has proven to be one of the most effective mediums to achieve this. Not only do videos save time for employees, but when compared to text and image based email announcements or updates, are more likely to be watched and have a higher information retention for employees. Education through video has also demonstrated itself to be an effective medium for lasting learning, allowing 95% of information learnt through video to be retained (Social Media Week). It helps that nearly half of all employees prefer video in the workplace, considering it the most engaging form of communication (Techsmith). Not only are videos effective, they are also more efficient, helping companies save money in the long run and are also easier to incorporate into an increasingly remote working environment.
When it comes to improving internal communication within your organization, the possibilities are limitless. For one, you could incorporate videos on a daily basis through the use of live streams. This is a flexible format adaptable to most forms of communication, from announcements to CEO messages to the organization. Video could also be used for education via training, safety, health videos, explainer video in the form of 2D and 3D animations for employees. This medium could also be used to streamline processes like hiring, through compelling recruitment videos and video interviews.
Established in 2008, we at Big 3 Media, a Singapore corporate video production company have got everything you need to boost your internal communication. Coupled with over 12 years of expertise, our dedicated team of creative professionals are reliable and passionate to boot, and will assist you throughout the video production process. Our professional equipment, software and facilities are the perfect combination to ensure you get the best.
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