In case you haven’t heard, Facebook is now known as Meta Platforms Inc., or Meta for short. It’s a move some speculate is meant to distract from their massive whistleblower scandal that unfolded only a few days prior—and whether the name will catch on is highly questionable. Beyond the rebrand though, what Mark Zuckerberg unveiled during this conference late last month is a tall order many are waiting to see if it’ll be fulfilled.
If you’re stumped on why and where you should host yours, read on. We’ve compared the pros and cons of both for you ahead to help you decide!
For the uninitiated, this article will be a deep dive into the optimal video length for each digital platform, including tips and tricks to get your brand’s next video hopefully picked up by the algorithm gods.
Personifying a brand builds connection, familiarity, and endearment among users: where 82% of them feel more positive about a brand after engaging with more personalised content, this is a bandwagon no brand would miss out on—and managing your brand’s tone of voice is how you achieve it.
The importance of scriptwriting in video production goes beyond just dialogue or text that the characters read out.
In light of its phenomenal reception, we delve deeper into the mechanics of Squid Game, breaking down the various factors that make the series so hot.
Videos have become the most popular way for consumers to obtain information.
In this article, we’ll be taking a look at the key differences between these two powerhouses when it comes to running ads on each platform.
It's been two weeks since the epic launch of Marvel's Spiderman No Way Home trailer and the internet is still going crazy.
In this article, we’ll be highlighting the importance of defining your target audience and taking you through some of the tools you can use to better define your target audience.