Video Marketing

Why Videos Are More Vital Than Ever In This COVID-19 Period

Why are videos so important for your brand during COVID-19? Read to find out!

The world is currently struggling to curb the spread of the novel coronavirus pandemic, scientifically known as COVID-19. Different governments have created varied measures in a bid to put a stop to the pandemic, or at least slow it down. One of such measures, which has affected most sectors, is the ongoing Circuit Breaker initiative. The movement itself has already become a massive challenge for any businesses, so, it’s no wonder that many are being affected by the current economic crisis.

As such, millions of people are forced to work from home instead. We aren’t able to reach out to our audiences like how we normally do via traditional advertising or face-to-face interactions. Nevertheless, amidst everything, videos have been suggested to be the solution to most, if not all, problems in this current wave of COVID-19. Most businesses and companies are opting to use the option of a corporate video to reach out to both their staff and customers/clients.

This helps them to not only keep their sales on the move but also remain productive while at home. So, why are videos more important now than ever? Can they really help in maintaining your brand visibility even throughout this pandemic? Keep reading on to find out what are the few reasons why they’re absolutely imperative!

Video production is possible remotely

Whether it’s for a source of entertainment, a mode to gain newfound knowledge, or even a way for human connection – social media and video content have undoubtedly been the solutions for many over the past week during this COVID-19 period.

Reaching the end of March, Bloomberg even reported that YouTube had started streaming in SD (Standard Definition) rather than the usual HD (High Definition) to maintain bandwidth globally. In other words, it’s time you capitalise on this information and boost your brand visibility for more potential sales.

A video producer can easily help you create a wonderful piece, which you can then share with your clients or customers, and you don’t have to step out of your house at all! You could opt to use past footages or even a 2D or 3D animation video as these are a lot faster to churn out.

More users are moving online

Due to the ongoing Circuit Breaker and limited movement, people are forced to either stay at home idle or work remotely in their houses.

While it is now not possible to interact with your fellow colleagues directly, and neither is it a fun or easy time for the majority – as a business, we can use this opportunity to our advantage! It’s out firsthand chance to share our content with a free and available audience.

More and more people are consuming videos during this coronavirus, and social media usage worldwide saw a staggering increase of 44%. Many are even moving towards gaming, streaming services, and tons of other online platforms to keep themselves occupied.

So, what do you say? Are you finally convinced to push out a video for your business to stay afloat during the COVID-19 period?

Lets you communicate with your audience

Be it television or smartphone – everyone is lying in wait every day for updates from government officials and other credible institutions, regarding the COVID-19 pandemic.

This just shows you how much videos influence the face of a global scourge.

So, as a CEO or a business owner, the best way to relay messages during such times is through the use of videos. This applies to all other personalities and organisations!

Research shows that videos are more reassuring and give the audience more confidence than audio and written material. Thus, it would be best if you incorporated them into your advertising or marketing strategies!

Now that you are aware of the rewarding benefits which videos offer – it’s time you engage with a company for their video animation services. Have your video shine even throughout this stormy weather, so your business still remains thriving with better brand awareness and sales.

Here at Big 3 Media, we're a Singapore video production company that offers a suite of services to market your business during these challenging times:

If you are looking for content marketing options for your business, drop us an email or message and find out how Big 3 Media can help you!

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