Video Marketing

What Is The Role Of Videos In The COVID-19 Pandemic

Right now, it is more important than ever to focus on creating an explainer or corporate video to ensure your brand remains visible.

Companies and businesses are struggling to stay on their feet, even as the global coronavirus pandemic continues to ground many of them.

Even though times are getting hard, improving your digital content production through videos is an effective way to draw customers to your brand. Right now, it is more important than ever to focus on creating an explainer or corporate video to ensure your brand remains visible.

Whether it’s for advertising or concept explanation reasons – it’s for a certain that you should dive into video creations during this period! Especially with how everyone is transitioning to the digital world – it’s all the more necessary for videos to step in to make a difference. Without further ado, let us show you the magic in which videos can do!

Explain different topics

One thing for sure when it comes to the boon of videos – would have to be its distinctive way of explaining things in a concise manner!

Whether you’re an audio or visual learner, videos clearly blend the two together nicely to help the audience better understand what kind of content they are trying to convey. It enables audiences to get well-explained videos with accurate and verified information.

Audiences will understand who your brand really is, what you’re trying to offer, and whether they can count on your products and services. Besides, better brand awareness for your business includes connection with more clients and customers online – so, it’s about time you get started on video content marketing!

Educates the audience while increasing sales

Essential workers aside, most of us will be staying put at home – either working or studying. That said, most of us will turn to our family members or devices for entertainment, and that’s where videos come in to make known its name.

So, take this opportunity to put up a good amount of videos so as to reel in prospects and spread the word of your business.

One good way to take advantage of this ready audience is to create videos on how to-topics. For instance, if you sell kitchen related items, you can create cooking videos that, in turn, inspire clients to get your items.

Or if you’re one to jump in on the latest trends, maybe the highly raved Dalgona Coffee will get the attention of your audience.

With the Circuit Breaker initiative in place, most can be said to be left bored out of their minds at home.

Creating videos that entertain the masses can be a great way of capturing people’s attention. It’s as simple as promoting your videos on popular social media platforms like Instagram, Facebook, and Twitter.

That said, once you’ve settled on one (or a few) social media platforms – you have to know how you’re going to entertain the masses.

Will it comical? Drama-related? Educational? Or heart-throbbing? It all completely depends on your speciality and how you want to convey your message. (Just make sure you keep to your primary business objectives and products or services still!)

Ready to take on a new challenge during the COVID-19 pandemic by churning out a video to entice your audiences with? Then, engage a company with video animation services to put together a successful clip!


Here at Big 3 Media, we're a Singapore corporate video production that offers a suite of services to market your business during these challenging times:

If you are looking for content marketing options for your business, drop us an email or message and find out how Big 3 Media can help you!

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