The world around us is always changing rapidly and drastically. Past marketing strategies that were well received and successful in reaching out to clients either have to be tweaked or put aside completely for brand new ideas and innovations.
However, even if marketing continues to evolve at warp speed, it doesn’t necessarily mean that it’s a bad thing. In fact, it’s the perfect time for you to dive into new opportunities and attract potential prospects to your business!
Your business needs marketing all the same, and this is an ongoing practice that never stops. Hence, it is important to constantly keep up with the latest marketing trends and apply them to your own strategy and campaigns. That way, profits will stay skyrocketing even amid these trying times.
Come up with videos
It comes as no surprise that videos are a must-have in your marketing strategy.
Engaging with an audience right now is getting tougher and tougher, especially due to the COVID-19 pandemic; businesses are all vying for customers’ attention online. The audience is looking for something different; so, think outside the box and create a compelling video with one of the best video production companies across the nation.
For example, one social media platform you can look into is TikTok if you’re planning to target the young population. Types of video content that will always resonate with this kind of audience include cooking, animals, dancing, song imitations, and a lot more other ideas.
You can choose to go with the flow by keeping up with the latest marketing trends when curating your videos, or you can be different and come up with something new – such as an all-new social media challenge!
Once you have something in mind, you can discuss the process of social media video production with your agency. Other basic rules include being short, precise, and to the point. On average, a video going to Facebook shouldn’t be more than two minutes. For Instagram and Twitter, the length shouldn’t pass 60 seconds and 30 seconds, respectively.
Dive into insight-driven marketing
Marketing based on the needs and wants of your audience or clients is everything. Take time to understand who your audience is, and what they expect from you!
People are bound to relate to what feeds their soul and actually buy the idea. In other words, try as much as you can to inspire them through the insights you get from them.
For example, the campaign by Nespresso, “The Choices We Make” focuses on its sustainability efforts on a global level by encouraging customers to make pledges and ethical choices. This campaign was entirely inspired by the data obtained by market research company, Global Web Index, who discovered that 7% of internet users identify themselves as “eco consumers”, put in another way, those who feel that brands should invent eco-friendly products.
The campaign was mainly successful as the brand took on a more authentic approach to its marketing efforts. It clearly shows how much Nespresso is willing to listen to their consumers, and how they’re going about their concerns or beliefs!
Marketing through influencers
The days when only celebrities could promote your product or business to reach a wider audience are long gone.
In this current phase, using social media influencers is now the new normal! Most people tend to relate better and trust influencers even more than they do with celebrities as they feel connected to them on a personal level.
There are three main types of influences, and they are: micro-influencers (fewer than 10K followers), macro-influencers (10K-1M followers), and mega-influencers (over 1M followers).
As a whole, influencers are able to help fulfil various objectives like reel in new prospects, curate unique content, acquire honest feedback, boost brand awareness, and grow loyalty. Therefore, using them will place your brand closer to the masses, and perhaps increase your chances of getting more clients or customers aligned to your brand.
Create content with your audience in mind
When coming up with content, your audience’s needs and wants matter.
After all, they are the same ones that will convert into your customers. Take some time to analyse all the different tastes and preferences, so that you can settle on the best strategy that is best driven by your particular audience.
Or if you’re like Amazon, come up with products which you think people will need.
Amazon mainly has two types of audiences (Amazon Web Services) and customers (the remaining). Based on what people are buying on the market, such as mouses on the site; they will decide if it’s a great opportunity to create their own branded mouse. Since the audience is already present, it significantly reduces marketing and development costs.
Put your focus on Gen Z
Last but not least, you need to put more emphasis on Gen Z; those born between 1997 and 2012!
They’re your go-to audience if you’re planning to delve into social media marketing, be it YouTube, Instagram to even TikTok.
Find out what are the experiences that will touch the audiences’ heart, or grab their attention! It’s the human element which allows users to relate to your content, and get in touch with your services or purchase your products.
For instance, Synchrony Bank came up with their “Save Like A Hero” campaign alongside Marvel as their partner. This multichannel campaign used augmented reality (AR) and experiential elements and even traditional media such as a TV spot which showcased a fighter pilot who is inspired by Captain Marvel to save lives like a hero. In the commercial, we see the brand’s mobile app being featured that consists of a visual savings tracker used for achieving goals on the go.
To stay ahead of the curve, as a business yourself – it’s an absolute must to stay updated about the latest trends. When you do so, you’ll be able to create a marketing strategy without a single hitch! So, if you’re ready to add jazz up your marketing with a captivating video, Big 3 is a video production agency you can count on.