Video Marketing

How To Engage Consumers At Home With Marketing Amid COVID-19

Here are a couple of tips you should keep in mind to engage your customers – both existing and new ones!

Let’s face it – almost all of us have transformed into a “couch potato” due to the COVID-19 crisis. Having to keep ourselves at home – we are mostly just moving from room to room without getting the chance to partake in the usual activities we do such as working in a physical office, digging into dinner or lunch at a restaurant, or heading out to a party.

Even if you’re an essential worker or engaging in regular exercise; things just really aren’t the same anymore.

However, this creates one advantage for businesses – a ready audience. For the marketing industry, it’ll be easier to reach out to consumers since most will be surfing the net to shop – be it for daily necessities, clothing or even furniture.

Nonetheless, marketing is quite a breeze when people are sitting at home, idle on their mobile phones and other technological devices. That said, here are a couple of tips you should keep in mind to engage your customers – both existing and new ones!

A breakdown of competitors and consumers

Do a little research and find out what your competitors are doing to optimise their digital presence.

What are the steps or actions they have taken to switch up their strategy in order to grow their pool of customers? What platforms are they using?

Ask yourself these questions, and you’ll know exactly how you can do better when devising a marketing strategy. In doing so, you’ll be able to gain more consumers even with a limited budget!

Invest in digital marketing

Now is the time to use digital marketing even more than ever before.

Many prospective clients are stuck at home, searching for products and services online. In other words – it means that you can leverage on this audience to market your products or services!

Investing in digital marketing at this point will guarantee you value for money. In fact – you are probably going to get a huge return on investment (ROI). What many business people don’t know is that investing in a time of crisis such as this is usually a good idea. This is especially true when the chances of meeting your audience online are high.

It’s as simple as diving into social media video marketing to get the attention of your audience on the various platforms. Get into the existing trends such as cooking videos to really grab hold of their attention, and market your products and services as well!

By marketing your brand online – potential customers will get to know your brand better, and this will help to drive conversions once customers can return to work and are ready to start purchasing again!

Be creative

It goes without saying – for you to beat the competition; you’re going to have to be a little creative.

Think out of the box, be original, and think up ideas that no one has ever done before! If possible – it’s best that you don’t follow the norms at all.

For instance, if you used Facebook, Twitter and Instagram only in your past marketing gigs – why not try other emerging avenues?

TikTok has become a lot popular over the past few weeks, as people continue to share a lot of videos through the platform. What many businesses don’t know is that they can use the same platform to share their content. The same applies to Snapchat, and all other social media platforms.

Use animations

Live-action videos are almost impossible to do with the existing COVID-19 pandemic.

Movement has to be put on pause temporarily, and any form of physical communications have to be ceased – in other words, making it tough for one to even gather an entire production team or cast in one place to film.

That’s where animation steps in to help with your marketing strategy!

Considering how the Season 7 finale of NBC’s Blacklist made use of animation instead of their usual live-action footage – they managed to release the episode on time and still satisfy the masses.

It doesn’t mean that animation can only be applied to the film industry; you can still use an animated explainer video to promote your brand! Market your products or services and get consumers to be aware of your brand and even try out whatever you’re promoting!

Ready to take on the COVID-19 pandemic and give your brand awareness a boost? Then, it’s time you get hold of the right video animation services to push out engaging and relevant content to your audience!

Here at Big 3 Media, we're a Singapore video production company that offers a suite of services to market your business during these challenging times:

If you are looking for content marketing options for your business, drop us an email or message and find out how Big 3 Media can help you!

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