The only constant thing in this world is change. In other words, embracing change is an important step in maintaining a successful business. Since marketing strategies come and go, it would help a lot if you adopt these changes, as they come. After all, if it works, why not try it out?
The audience may equally be a reason that motivates your change in tactics. It could be a new fashion piece that’s taken the world by storm, a convenient household product that’s making cleaning tons easier, or even a recent scene from a film that’s caught everyone’s attention.
Bottom line? Stay in the know, keep adapting, and always be on your toes about the latest news.
To help you even further, we’ve compiled a few ways you can give your marketing strategy a few tweaks to constantly draw in prospects.
End of a product life cycle
Let’s face it – nothing seems to last forever apart from change. A product that hits the market with a bang may at one point fade away and decline. During the initial stages of a product, the sales are normally on a high note. However, as the product matures and becomes old, the sales tend to go low gradually. As this happens, you’ll have to naturally lower the price to meet the standards expected by buyers.
Otherwise, you may need to come up with new features, or even brand new product launches to get the attention back to your brand again. Still, you’ll need to combine your plan with a marketing strategy, and it can be done with one of the experienced animation companies in Singapore if you’re heading down the video route.
For example, one of the largest streaming sites, Netflix – understood how over time, some families wanted a family experience whilst watching Netflix, or some was looking for a theatrical experience within one’s humble abode. Hence, they’ve decided to expand to television, gaming consoles, and other screening devices as well – allowing users to watch comfortably on a bigger screen.
However, not everyone knew how to find Netflix on these new devices – so they launched an animated product video to explain how.
Countering competitive tactics
The reality is that the competition will always create new marketing strategies aimed at taking their businesses to the next level.
How you counter this determines whether you manage to win over the customers or not. It means always being one step ahead of competitors – whether it’s switching to different distribution channels or getting hold of one of the dependable 2D animation studios in Singapore for elevated video content.
In other words, it’s also really about driving traffic to your site and social media platforms through creative content.
With Big 3, anything is possible – be it virtual class or training, webinars, recruitment videos, or event coverage! Give us a gist of what are the goals your business aims to achieve, and we’ll help to make them come true.
Everchanging consumer tastes
Consumer tastes are always changing, and they don’t get the thrill out of seeing the same old products or services – they’ll always be looking for something new and different.
Hence, the reason why businesses change their marketing strategies – to maintain customers. It would be wise if you try and follow up and deliver the type of products and services that consumers seek.
Take, for instance, if you’re in the F&B business – you must find out what are the latest trends that appeal to the audience.
Remember the salted egg yolk trend which emerged across the nation? We saw F&B outlets like McDonald’s coming up with their first-ever salted egg yolk chicken burger, and there’s even a snacks brand (if you haven’t heard of), the IRVINS Salted Egg, which is dedicated to selling salted egg-related snacks from fish skin, cassava chips to potato chips!
So, always think up of new possibilities and see what’s the latest trends within the market – that way, you’ll know what new inventions or ideas to come up with.
Now you’ve understood the importance of adapting and making changes, no matter how small they can be, to your marketing strategy – it’s time to read up on the latest trends and news to see what’s the next course of action to be taken.