Social Media Marketing

Increasing Engagement By Optimising Your Instagram Profile

Instagram is one of the best ways to engage your target audience and build an entire community of engaged fans. Find out how!

While the image, likes, and description are what most people see at first glance - those aren’t the only things to look out for if you truly want to attract the right audience. In fact, your business will have to look into your performance metrics and areas like saves, comments, shares, Instagram Stories views, and even DM’s to get a better idea of how your content performed.

Without further ado, let’s find out how you can take engagement on your feeds to a whole new level by optimising your Instagram profile!

Change your profile from personal to business

If you have already done this, then you are good to go!

On the flip side, if you haven’t - now’s a good time to make that change. Doing this gives you the opportunity to add more details to your profile, which you will not be able to add in, while using a personal account. You can include information like your phone number, email address, location and industry, among many others.

But the perks don’t end with extra details - a business profile allows your business to gain access to analytics, helping you understand how followers are engaging with your content.

Besides, this gives your account a professional look, which is what most customers seek in a brand!

Use videos

Videos are the magic of social media today, and it doesn’t entail you having to create the usual, traditional commercial. Rather, you can unleash your creativity when it comes to social media video production!

The classic, trendy Tik-Tok aside - your brand can also dive into timelapse or Vine-style looping videos which have become extremely popular these days. If you’re capable of doing it on your own - there’s plenty of third-party apps like LifeLapse that’ll help to make your feed extra exciting.

Otherwise, if you’re leaning towards the professionalism and high-quality side - the idea of engaging one of the 2D or 3D animation studios in Singapore would appeal to you. At first thought, it may seem like they’ll only be able to provide animation services - but that’s not true at all! For Big 3 ourselves, our video services extend up to branding videos, interviews, corporate videos, instructional videos, and so forth.

Come up with a gripping bio

Your bio is a snippet of what your brand is all about, and what it is you are offering. It acts as the first impression clients get when they visit your page, and it’s also where you influence followers and fans to take action and engage with you.

A standard bio should have hashtags, a trackable link that helps to monitor the traffic you get from your Instagram account, and a call-to-action for further engagement.

But those are just the basics - you’ll need a little more spice to attract new prospects.

Take it from SeatGeek; they’ve managed to demonstrate what their brand is able to offer with just seven words - short and sweet, for sure.

seatgeek instagram profile

Create a unique hashtag

Fans or even users are always interested in finding the best, and relevant content. As such, they’ll start making their way and clicking on hashtags that resonate with them.

We’re seeing popular hashtags like #fashion and #style spring up, taking a 13% and 6% cut respectively under the top 10 brands hashtags. Using such hashtags help to make your content more discoverable - but you’re going to have to do a little more to really make your brand stand out.

Hence, craft your own hashtags - entirely tweaked towards your branding! It can be your brand name, a fun pun, or even just a slight variation that still incorporates your brand identity. For example, there are hashtags like #ShareACoke, which are for a specific marketing campaign, but there are also all-time hashtags like #SkechersStyle to feature their collection of gorgeous shoes!

While hashtags help users to find content much easier, it’s purpose is also to encourage your followers and fans to tag you in their posts, and for you to do the same too.

Stay relevant with memes

You don’t always have to be all serious with your tone and content - instead, keeping it humorous, relatable, or inspirational with memes can reel in potential users and customers a lot more!

On the other hand, it’s also a fantastic way for you to interact with your followers and get to know them on a personal level.

Or you could even work your way up the adorable scale by featuring a cute picture of a doggo like BarkBox.

meme from barkbox

Social media is always one of your go-to answers for boosting engagement with your audience, and with such an image-focused platform like Instagram - it’s easier than ever to attract users with the right steps.

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