On Instagram, you can either use photos or videos to impress your audience.
However, videos are becoming more and more popular as days go by. According to SensorTower, the leading provider of market intelligence and insights for the global app economy, 1 in 4 Instagram ads are in video format.
First, you have to come up with the goals you want to achieve. Then, align your videos to your objectives, so your business is growing the right way. Afterwards, you can finally dive into Instagram video ads to fascinate and intrigue your audience.
But before that, just a simple video alone won’t do. Read on to find out how you can elevate your video content.
Be specific when it comes to a theme or topic
Being general often makes you irrelevant in front of your audience. People want to know what separates you from the competition, and what exactly you offer differently!
Are your products competitively priced? Do you offer perks when you gain a loyal customer? Have you found a way to provide excellent customer service - whether it’s through being responsive or staying attentive to customers’ feedback and needs?
Failure to point this out clearly can lower your chances of impressing your audience. So, rather than take on a generalised stand on a subject - consider being specific in what topic or theme you showcase in your videos! It’s as simple as being clearcut as you’re creating your explainer video.
Besides, don’t over-promote your content in a bid to get fans following you or buying your product or service. Being pushy with promotions is only going to get people to scroll past your ads.
Use the right captions
One common mistake many will make whilst creating videos on Instagram is the tendency to forgo captions on their videos.
For one, videos on Instagram usually begin while silent/mute. And someone scrolling through the feed might forget or ignore unmuting the sound as they’re speeding past the different stories or posts, and that is how he or she will miss out on the message you intend to pass.
A solution is to use captions in the videos, so that even when the videos are silent, someone can get a rough idea of what you are talking about. Adding text on images has proven effective when it comes to improving engagement.
For instance, if you look at the beverage company, Bai, you’ll notice that they’ve explicitly stated the number of calories their drink has on their advertisement, so customers know exactly what they’re drinking.
So, is it due time to get in touch with social media video production? Perhaps so.
But keep in mind that beautifully-crafted and engaging captions won’t suffice, your visuals should pack a punch as well.
Engage the audience
The videos are meant to intrigue and capture the attention of the audience, so why not involve them in the content?
One thing that many businesses tend to miss out while marketing on Instagram is to publish their content and leave it that way by walking away.
Remember, engaging your audience is an integral process of marketing your content and ads! Whenever fans comment on your videos, you should try as much as you can to answer most, if not all of them.
Be ready to deliver answers to questions in real-time. Don’t just leave the ad to direct prospects to your landing page or website. Try and interact with them on a one-on-one basis. The founder of Convince & Convert, Jay Baer, found that 42% of customers expect a response in 60 minutes while 32% expect a response in 30 minutes. The faster you respond, the more likely will you create a positive customer experience.
We’ve seen brands remain successful in responding to customer feedback, and one excellent example would have to be Xbox. While they’re all about gaming, their social media strategy is the absolute, real deal.
Their separate Twitter account used for customer service reasons (@XboxSupport) even held the Guinness World Record for being the most responsive corporate brand on social media back in 2010. They’ve sent 2.9 million tweets (as of July 22, 2020) out and they’re always ready to respond to any one of their customer’s feedback. Moreover, they’re constantly posting updates about any user difficulties, resolved game issues, and many other issues that concern gamers!
Alongside your trusted video production agency, come up with a unique Instagram video ad that’ll keep your audience’s eyes glued to their phones. That way, you’d know that you have successfully created a stunning video clip.