Video marketing is on the rise because video content is easy to consume, and is currently the fastest-growing advertising medium. It has been shown to yield substantially more engagement than other types of content when shared through social media platforms. According to Hootsuite, the average engagement rate for Facebook video posts is 0.26% while the average engagement rate overall is just 0.18%.
That said, if your brand is looking to sell services/products or simply engage users with video content, below are the phases you may experience when considering a production company to partner with.
In the awareness stage, it is clear to you that your brand requires a fresh new product marketing video but you don’t know much about videos and you’re not too sure how it works or where to begin.
It’s important to understand and discover what the objectives are behind the video. Choosing between video production services offerings can become an intimidating task if you are unclear of what content type you want to create.
Try answering these questions before you start looking for a video production service:
Why do you need the video for?
What type of video are you looking for?
Where will you post your video?
What is the timeline?
What is the budget?
Keep the answers you have from the previous phase in the back of your mind and start surfing around the web to come up with a list of video production companies or seek out recommendations from other businesses and marketers.
You can go on Google and search for keywords such as “singapore production company”, “best video production companies”, “video production house singapore”, and “production company singapore”.
Many times, the video portfolio (showreel) will be accessible on the production company’s official website. It’s like an evergreen platform for the company's projects, case studies, and information. In addition, it’s one of the best ways to express the company’s personality, experience, and capabilities.
Viewing their past works and reading testimonials from previous clients or a client list detailing other customers that they have worked with are also helpful.
With the list that you have made, you should ask yourself if the production house has specific experience in the type of video (corporate video, sales video, training video, etc.) in their portfolio that you are wanting them to produce.
If your answer is yes, proceed to the next phase:
Now that you have seen what the production company can do, the next step is to figure out if they can meet your vision/needs. It’s crucial that you hire a production company that can handle every aspect of the production process.
Get in touch with the production company by filling out a form on their website or sending an enquiry to the email.
Then you wait for a response.
Once they have gotten back to you, it is time to go into your project brief in a little more detail with them and ask questions.
If you can, try and set up a face to face meeting. This is important to assess whether there is synergy between your team and theirs. Choosing the right video production company shouldn’t just be about skill and creative ability. Consider personality and culture as well. You’ll be working closely (and spending a lot of money) so you want to make sure that the team is a good match.
To prepare for the meeting, we’re sharing some of the most common questions our clients have asked us:
When can you start the project?
How long is the typical timeline for a project of this size?
Is the brainstorming of ideas part of the scope of work before filming?
Is scripting required?
Is editing included? What does the editing process look like?
What does the process look like from start to finish?
Will you provide all the necessary equipment or will there be additional needs?
What about set locations, staffing numbers, talents and cost?
Does this include marketing for the video?
With a clearer picture of what each production house offers, this will help scope down your choices.
Once you’ve decided on a potential video production agency to work with, you should contact them to send a proposal along with their quote. This should include a timeline along with a detailed breakdown of the quote. Be sure to scrutinize the quote and understand what falls in or out of the scope of work.
Choosing the right video production company can be quite a task. If you nail down the scope of your project, understand the details, and do your research, the task can become a bit less time-consuming.
And, lastly, if you’re still undecided, talk to us!
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