Video Production

Production: How To Sound Like A Video Producing God

Here's an overview of the terms that are commonly used in the video production industry!

If there’s one grievance that video producers have against their clients, it’s the misuse of film terms and lack of understanding of the video production process, which can potentially cause a breakdown in communications.

Engaging a video production company for the first time can be a little daunting (especially given the fast-paced & complex nature of the industry). At Big 3 Media, we’re more than happy to answer any questions clients may have, but of course, it’s always nice when clients have at least some understanding of the video production process (which makes it easier for everyone to be on the same page).

In this article, we’ll be giving you an overview of the terms that are commonly used in our industry, and help in your journey to sounding like a video production god.

Table Of Contents

  • Storyboard
  • Shot List
  • Pans & Tilts
  • B-roll
  • Transitions (Cuts)
  • Aspect Ratio
  • Resolution
  • Bit Rate (Data Rate)
  • Compression
  • Frame Rate
  • Shutter Speed


A storyboard refers to a sequence of drawings that come with a set of directions and dialogue. The storyboard is one of the deliverables in the pre-production phase and contains all the shots that are required for a video shoot - serving as a means of getting everyone involved on the same page.

photo of a storyboard

Shot List

The shot list is a document that serves as a checklist of all the shots needed for a video production. Going on shoot requires a big investment of time and money (renting gear, hiring crew members and talents, etc) so it’s important to plan ahead and get all the shots required as efficiently as possible.

A shot list typically includes:

  1. Scene Number
  2. Shot Number & Description
  3. Shot Location
  4. Framing
  5. Action/Dialogue
  6. Talents Involved
  7. Art (Props & Decor)
shot list example

Camera Shot Types

When shooting a video, there’s a wide variety of options when it comes to camera shots. Each shot type has its own unique characteristics, which can be used in combination to tell a compelling story.

photo of toy car
Close-up shot example

photo of forest
Wide-angle shot example

Pans & Tilts

Pan shots and tilt shots are fixed horizontal/vertical shots - meaning that the camera is rotated on a fixed head during the shot. These shots are commonly used to establish a scene, and can also be used to achieve a particular effect.


B-roll refers to any video footage that’s considered secondary to your primary footage, which can be taken by the film crew or from a stock footage library.

B-rolls are simple to use and great for cutaways and establishing shots - which can help smoothen the pacing of a scene that has an incongruent series of video footage.

Transitions (Cuts)

In filmmaking, transitions refer to the process where different video footages are combined to form a scene.

The most commonly used transition is the jump cut, where the end of a video clip immediately jumps to the start of another video clip.

Other common transitions include the J-cut and L-cut. The J-cut is a transition where the audio from an upcoming video clip overlaps the current video clip that is being played (i.e. introducing the new scene to the viewer aurally first, then visually). The L-cut is the opposite of a J-cut, where the audio from the current video clip overlaps into the subsequent video clip.

Aspect Ratio

The aspect ratio of an image is the ratio of its width to its height. For example, a video shot in a 16:9 aspect ratio has a width of 16 units and a height of 9 units.

Aspect Ratio Comparison

When deciding on what aspect ratio to use, it’s important to consider where your video is going to be broadcast. The most common aspect ratio for televisions and computer monitors is 16:9, while 1.85:1 and 2.39:1 are most commonly used for cinemas.

Nowadays, with social media platforms like Facebook, Instagram & TikTok becoming more mainstream, vertical video formats are also being taken into consideration.

TikTok Brand Takeover ad


Not to be confused with aspect ratio, resolution refers to the number of horizontal and vertical pixels that your video contains. A higher resolution means more pixels, and therefore a clearer image on the screen.

For example, the resolution of 1280×720 & 1920×1080 both share the same aspect ratio (16:9), but 1920×1080 has more pixels and therefore a higher resolution than 1280x720.

photo of camera
Ultra HD (4K) has a resolution of 3840x2160

Bit Rate (Data Rate)

Bit rate refers to the number of bits that are conveyed or processed in a given unit of time and is commonly measured in the number of bits per second.

When it comes to video streaming, a higher bit rate allows for higher image quality. For example, SD video (720x480 resolution) requires around 1-6 megabits per second (Mbps), whereas HD video (1920x1080 and 1280x720 resolutions) requires a higher bit rate of 5-20 Mbps.


Video compression refers to the process of reducing the total number of bits required to represent a video file. This is typically done using video compression software that uses encoders like H.264/AVC and H.265/HEVC to drastically reduce the raw content data of a video file. This allows video files to be lightweight enough to be streamed in real-time and be easily transmitted on the internet.

Frame Rate

Frame rate refers to the speed at which single images are captured by a camera, and is measured using frames per second (fps). A video shot at 24fps will show 24 images per second.

24fps is the industry standard for movies and TV shows, but 25fps, 29.97fps and 30fps are also used in some circles, with each frame rate having its own unique feel.

Shutter Speed

Shutter speed refers to the length of time that a camera shutter opens and exposes the image to light. For video production, the standard shutter speed is at least 1/60th of a second - any slower and you’ll run the risk of motion-blur.

A slower shutter speed means the shutter is open for a longer period of time, which means that more light is being let into the camera and can potentially overexpose the image. On the flip side, if the shutter speed is too quick, less light enters the camera, which may cause the footage to be underexposed.

photo of rushing train


While this article isn’t an exhaustive list, we hope that by learning some of the terms used in our industry, you can better articulate your ideas on the video that you want your video company to produce.

Here at Big 3 Media, we're one of the top video production companies in Singapore and have a suite of services to market your business during these challenging times:

  • Live Streaming services
  • Video production
  • Website design and development
  • Media Buy
  • Graphic Design & Mascot design
  • Content Marketing Strategy

If you are looking for content marketing options for your business, drop us an email or message and find out how Big 3 Media can help you!

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