Sometimes, there’s nothing wrong with jumping on the bandwagon. In fact, if it helps your business boost sales and gain new customers - by all means, go ahead!
By this, we’re referring to the digital transformation of your business. With the COVID-19 pandemic, physically interacting with your customers and promoting your services or products face-to-face is not possible. Hence, digital marketing is the way to go.
At the end of the day, It’s just all about standing out from the competition, the different marketing tools you can use to reel in your targetted audience. For example, together with one of the animation companies in Singapore, discuss how you can make your visuals or video content with motion graphics.
Now, let’s see how you can offer your customers a robust digital experience, and successfully build brand loyalty and increase satisfaction.
Offer a digital loyalty program
Most people in this current generation interact with their phones more frequently than they do when interacting with others. Since this is the case, gone are the days when people could carry around their loyalty reward cards - especially with COVID-19.
Instead, people now prefer a modern and more digital way of receiving their loyalty rewards. Most of such individuals would want to do so right from their phones, from the comfort of their houses. So, try and make sure that this is possible!
If you’re not sure where to start, look at some examples from famous brands like Nike. With the intention to make loyal customers feel like superstars, they launched NikePlus, a mobile app which offers a fully personalised experience. The brand has even partnered up with Headspace, Apple, and ClassPass to provide guided meditation, fantastic music, and new work routines!
Plus, the more you work out, the more points you get. Other benefits that their customers receive also include free merchandise in their shops in exchange for points, free expedited shipping, as well as exclusive products only available to NikePlus members.
Accept digital payments
According to findings from Visa, it was discovered that the ability to accept digital payments and creating a digital loyalty program are both key factors in attracting customers.
People no longer want to pay using hard currency. Instead, they prefer using digital avenues to make payments. Majority of consumers prefer a digital method of payment, such as using mobile money or credit cards. Therefore, you need to try and ensure that you meet this demand by incorporating digital payment avenues.
For instance, if you’re a small business, you could give the option of DBS PayNow or so that the transaction process is made easier and smoother!
All you’re going to need is your mobile phone, the recipient’s phone number, or Unique Entity Number (UEN). You could also offer the option of PayLah since it now supports PayNow as well.
Do it with a mobile app
In case you haven’t noticed to this point, consumers heavily rely on their phones.
Due to this reality, it’s important to try and make your business more accessible to them through the phone. In other words, it’s high time for your business to have a means of connecting with consumers across different modes, including mobile!
To begin with, you can optimise your campaigns and marketing gigs to fit mobile phone users. In addition, you can even go further and create a mobile app that can make it even easier to interact with your clients.
In your mobile app, combine the two mentioned-above points - digital loyalty program and digital payments. It’s all about adding a rewards/points systems for customers to enjoy perks from offers, discounts, free delivery, free only returns and many other benefits that will make them want to purchase your products or engage your services even more!
Video is another great way to market your business and interact with customers digitally.
Apparently, videos have even become more popular during the COVID-19 pandemic. Take advantage of this development to reach out to your clients through this mode. The first step is to locate one of the best video production companies that meet your marketing status.
After all, video marketing is a trend that is not likely to fade away anytime soon. So, it will be good to stay prepared and finetune your business towards delivering meaningful video content tailored to your audience’s needs and preferences.
Connect via social media
Last but definitely not the least, is to use social media.
The reality of social media is that it is a highly potent marketing tool. You are most likely going to gain numerous leads and prospects by using social media, and your business is sure to make a lot of meaningful connections through social media platforms.
Besides starting on social media video production, here are some other steps you can take in marketing:
- Utilise different forms of communication: As social media has a significant role in customer communication nowadays, you should allow your customers to have various ways of reaching out to you.
- Make it fun: Don’t just look at it from a business perspective only. While business-related topics are a must, you should still share other types of content which your audience will enjoy and spread the word about!
- Show what’s happening behind the scenes: Customers will always want to know more about your brand. Stream, use Instagram Live, and other forms of tools for an inside look into your business.
- Communicate effectively: Using caring and engaging dialogue, converse with your audience! Bring up discussions, polls, and get feedback from them.
By now, we hope you know how you can provide customers with an intriguing, smooth, and helpful experience online. That said, if you’re looking to further enhance the customer experience through videos - Big 3 is the video production agency you can count on.