Video Marketing

All You Need To Know About Live Streams

Here’s everything you need to know about live-streaming to effectively stay in touch with your audience while staying indoors.

As with the rest of the world, most of us in Singapore are staying home to slow the spread of Covid-19. This has changed the way we live, work and communicate. Now more than ever, businesses and individuals alike rely on live-streaming to host virtual events and gatherings.

Here’s everything you need to know about live-streaming to effectively stay in touch with your audience while staying indoors.

What is a live stream?

Live-streaming is a live broadcast of media content to a private or public audience over the internet. The media being streamed can either be pre-recorded prior to the live-streaming session or it can be streamed in real-time with a host interacting with the audience.

Just like a regular event, video live-streaming services can be as effective in terms of reach and audience engagement. It can meet a wide variety of needs such as live announcements, online classes, religious gatherings, social selling, annual general meetings and live entertainment.

With the right equipment and expertise, your content or virtual event can be streamed to a local or global audience.

Is Live Stream right for me?

With so many types of live broadcasting services and platforms out there, it can be overwhelming to decide what you want. Here at Big 3 Media, we customise our live-streaming services to your unique needs. The best part? You don’t have to worry about the tech-talk or equipment.

Photo of a phone recording a video

  • Marketing for B2C – Product demos / Entertainment / Social selling

Marketing for B2C is never easy. You need to know your consumers better than they know themselves, understand what they want and how they want it, and give them an avenue for their voices to be heard. Marketing through product demonstration, entertainment and social selling are effective because they engage the audience by allowing them to feel involved. This is where live-streaming comes in handy.

The real-time user engagement of live-streaming allows your audience to be in direct conversation with you, the host or speaker. Platforms such as Youtube, Facebook and Twitter are recommended as they allow interactivity and are free of charge.

If this interests you, check out our People’s Association Community Centre’s Classes Live Stream. Click here to find out more.

Photo of a camera

  • Marketing for B2B – Webinars / product demos / Insights

B2B marketing targets the needs of individuals who are making purchases on behalf of their organisations. Their purchase motivation is highly driven by logic and financial incentives. These clients want to be perfectly informed before making even the smallest purchase. We recommend webinars as a B2B marketing tool, where you can give deeper insights into your industry and products or services.

The term “webinar” is a combination of the words, “web” and “seminar”. Often used to describe the online transmission of seminars, presentations and conferences, webinars are especially useful for private events with a few speakers and a large number of attendees.

In a webinar, the audience is able to interact with the speakers by either asking questions through a Q&A chatbox, or taking part in polls, or even indicating their emotions with emoticons. As these events mostly require registration, they are often broadcasted on platforms such as Zoom, Microsoft Teams and WebEx.

Here’s a webinar we recently organised: People’s Association Industry Guru Webinar Series. Click here to find out more.

  • Corporate use cases – AGMs / stakeholder announcements / Conference call moderators

Businesses around the world are now turning to online meetings for direct communications. From appreciating the efforts of your employees or announcing big changes within the company, you can now bring your corporate AGM online.

Such online meetings are useful for any event within an organisation that requires registration. Virtual meetings have the most interactivity among the three different forms of live-streaming services. Every attendee can switch on their webcam, microphone and share content directly with one another.

photo of a camera

DIY or Professional Production?

While it is increasingly convenient and accessible to host a live-stream, grasping its setup, software, management and platform can be quite a feat for beginners. Some organisations choose professional live-streaming services when they require quality assurance and results.

  • Professional Live stream moderators

DIY or professional set-up, we recommend hiring a professional moderator. A smooth and engaging live-stream requires sturdy support and security. A moderator manages the equipment, software, and live chats in real-time as the event is happening. This way, you can prevent unwanted disruptions (imagine: an internet troll in your live chat or an uninvited guest crashing your private virtual event).

  • Professional Live streaming production

Live-streaming a major corporate event such as an AGM can be stressful even for the most experienced organiser. When you go live, you want to be assured that your stream is smooth without technical glitches. While you can stream on your own server, it can be difficult to achieve and maintain a level of quality throughout your session.

Hiring a professional live-streaming production ensures high-quality streams with optimised visuals and audio for recording and editing. With on-site moderators to manage equipment and software, you can focus on the actual line-up of the event.

  • DIY live streaming

If you aren’t particular about the quality of the live-stream, choosing to DIY your live-stream is a cost-effective option. You can play around and experiment with the many live-streaming platforms that are accessible at little to no cost. We suggest scheduling a live event ahead of time for your event. This allows you to preview your video, change privacy settings, and set a  manual start and stop.


As we do our best to fight Covid-19 and ease into a new normal post-virus, live-streaming is here to stay.

Although it may seem easy and convenient, setting up your own live-streaming session requires an understanding of equipment and technical knowledge. If you aren’t familiar with live-streaming technology, it could be more effective to engage a live-streaming production.

Here at Big 3 Media, we're a corporate video production in Singapore that offers a suite of services to market your business during these challenging times:

If you are looking for content marketing options for your business, drop us an email or message and find out how Big 3 Media can help you!

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