1. Over 50% of businesses are already making video content
Video is now the mainstay, in advertising, training and education, and entertainment. Over 50% of businesses that are online use video as a main or supplementary medium in reaching their customers and audiences.
2. Millions of views
With the inventions of Facebook, Youtube and a myriad of digital and social platforms serving video content increasing in the last decade, millions can now access and consume video content at any possible time and space. Each video now has the potential to access millions of people.
3. Ease of consumption compared to lengthy articles
A picture paints a thousand words, and a video, millions. Videos are able to explain difficult and complex ideas and also are able to communicate emotions and feelings more clearly. Instead of reading an article and trying to decipher or imagine, audiences can now see and understand in a shorter amount of time.
4. Dip in production costs means greater affordability
With the rapid advancement in video technologies such as cameras and software, production costs are lowered and Videos become increasingly more affordable. Learn how to create affordable videos here.
5. Youtube is the 3rd most visited site in the world
As of April 3rd 2017, Youtube and Facebook became the 2nd and 3rd most visited sites in the world respectively. Both Platforms serve video content with Youtube being dominantly a video content platform. Says a lot…
6. Increasing web-presence
According to Forbes, video content will make up for 80% of all Web traffic in 2018 and 2019, what are you waiting for? If you’re not already in the game, it’s about time you get cracking!
7. Storytelling in videos (softer approach to marketing) is more effective
Videos allow for the transmission of emotions and feelings to its audience. If done well, videos can create a sense of emotional connection with the audience and therefore it will be easier to motivate a recommended call to action after watching.
8. Greater shareability
Over 9 in 10 people who watch videos on mobile end up sharing those videos. The secret sauce to making something “viral” is in the medium that allows its content to be highly shareable, and videos allow for virality to happen.
It is without a doubt that video is the new king in marketing, and it is here to stay. Gone are the days when eye-catching posters and billboards are enough to grab the attention of consumers. With increasingly sophisticated audiences, converting them to customers requires engaging video content. And if you need help, we’ll be more than happy to chat!