In this current social media world, gaining attention from people is a tall order.
With social media at the centre of both friends’ and family members’ attention – getting them to look at your brand is no easy feat with the many posts around.
However, using visuals can help you stand out not only from the competition, but even from family and friends’ posts. Especially when you depend on a reliable video production agency – crafting appealing and relatable content is easily possible.
Hence, let us show you which are some of the best visual content tactics you can incorporate to your marketing strategy and see some increase in engagement.
Utilise mini infographics
Infographics make even the most complex of data or information palatable – they are just that effective of a visual communication tool.
And besides, many social media users tend to share them more often than they do with other posts – hence, making them vital to your social media strategy.
However, if you have tried updating large size photos before on social media, you’ll realise that they are cropped immediately. Therefore, it would be wise to break them down into sizeable graphics, which won’t get cropped on the social media platform.
For instance, let’s take a look at Strathmore Minerals Corp’s infographic. The first thing you’ll see is the colourful visuals of the way nuclear power and energy are being harnessed and used. It even offers anything related to uranium and the overall consumers’ use of harvested fuel sources.
All in all, it is safe to say that the infographic is an educated piece in helping to teach their targeted audience.
Show products in action
This might seem simple, easy, and direct, until you realise that not everyone gets it right.
The trick is manipulating the presentation of your product to attract attention. It should show all the features of the product, and how an individual can benefit from it. Some of the simple tips you can use here include:
- Using arrows to highlight important features
- Taking aerial shots of the products
- Showing how a real person can benefit from the item
- Focusing on one product at a time, rather than all of them at once
The user needs to have a firsthand view of how the product or service feels. This will capture their attention and even convert them into potential customers!
Create recognisable memes
The current social media wave has memes written all over it. If you’re not using memes, then you aren’t getting it right. To capture the attention of millennials, it’s vital that you use memes.
After all, memes work because they are shareable, relatable, and engaging.
It’s up to you to decide if you would like to create original memes or repurpose others by adding your branding. The basic idea around using memes is to convey important messages utilising humour, but without being offensive.
And sometimes, the best way is to inject humour with cuteness; like how Tooth & Honey did.
While they’re certainly known for their whimsical, trendy doggo outfits and accessories for pitbull breeds – Tooth & Honey knows how to appeal to canine owners with their relatable sense of humour.
Create snackable videos
Being short and sweet, straightforward, and informative are all that makes up a snackable video.
Ultimately, the aim here is to get your audience’s attention in the quickest and most efficient way possible.
People love to watch videos across all channels. Be it Facebook, Instagram or Twitter, they relate better with videos more than any other content. However, the only challenge is in creating captivating videos, as most brands are making videos nowadays.
So, whether you’re diving into Instagram or Facebook video marketing – you’ll want to make sure your content stands out from the rest.
Hence, here are some tips you can start with to help you out:
- Create high-quality videos.
- Create a great thumbnail
- Make short videos that hit the nail on the head
- Include important messages in the early stages
- Post vertical videos, as they are optimised for mobile viewing
Leverage user-generated content
You might assume that this only applies to Instagram, which isn’t the case.
During the buying process, user-generated content can be 10 times more effective than any other form of marketing.
People want to see how other ordinary users like them use the product; how has it changed their lives. This will drive them to make the order from your brand as such content adds credibility and authenticity.
Now that you have a gist of what kind of content to make – the next thing you need is to rope in one of the best video production companies for creating fascinating content. At Big 3 Media, we’re readily listening to your plans and goals to come up with engaging content. Work hand in hand with us, and let’s make a successful visual content strategy together!