As part of Lancome’s global campaign, #LiveYourStrength, Big 3 Media collaborated with Mercury Creative on a commercial to promote Lancome’s new Advanced Genifique formula. The video featured local celebrity, Jeanette Aw, as the local campaign ambassador for her poise and resilience in pursuing her different passions. Within a timeline of two months, Big 3 Media conceptualised and executed the director’s treatment, storyboarding, location sourcing and pre-production preparations, production and post-production editing. The video was well-received by consumers and the product’s parent company, L’Oreal Singapore.
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