CLIENT: SINGAPORE TOURISM BOARD
Big 3 Media was appointed by the Singapore Tourism Board to create a new Merlion icon as part of the Passion Made Possible brand. Affectionately known as Merli, the character is endearing and adorable, targeting young families and children both within Singapore and beyond our shores.
Merli made a considerable splash when he was introduced in June 2019. He continues to receive attention through media coverage and engagement. Big 3 continues to engage with STB to aid in the production of Merli’s mascot suit, plushies, merchandise, as well as new content.