In the digital marketing universe, there are three main planets – Facebook, Instagram, and Youtube. Each planet attracts their own inhabitants – their own target audience based on individual lifestyle and habits. While some characteristics may overlap, there are several distinctions among the three different social media platforms. In order to attain maximum traction for your video or campaign, it is important to find out which platform best suits your target audience. Click on the link below for a simple, yet robust guide to targeting your perfect audience on social media.

Armed with this knowledge, as a business owner, marketer, or even a content strategist, you will be able to deploy your video on a platform that your product or service is targeted at. This ultimately reduces inefficiencies and gives you better return for your marketing dollars.

References:
https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/
https://fortunelords.com/youtube-statistics/
https://www.omnicoreagency.com/instagram-statistics/

 

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