VIDEO // LIVESTREAM // BREAKING OUT OF COVID WEBINAR SERIES
Why brands need to leverage cause storytelling in a post-COVID world
ORGANISED BY: BIG 3 MEDIA x THE HIDDEN GOOD
As the world resets itself from a global pandemic, 81% of consumers now expect brands to contribute more effectively to society. There is a mounting pressure on businesses to stand up for causes that are central to their values. However, if done incorrectly, such efforts can backfire massively.
In this webinar, Annabelle Siena Lim, Executive Director at The Hidden Good, will explore how brands can leverage cause storytelling in their digital media and campaign strategies. Beyond that, it will help both businesses and individuals pinpoint causes that are important to their beliefs, and how they can align future messaging.