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How can your business adapt with agility during COVID-19?

If you haven’t read our previous article on reaching audiences post-circuit breaker, click here. When the COVID-19 outbreak occurred, businesses were challenged to navigate a volatile and unpredictable landscape, with little information to go on about the virus. With...

Live Streaming Preparation: Before, During & After

Thanks to the wizardry of technology - we can do more today. Live streams have become a part of our routine these days; especially increasing due to the COVID-19 pandemic. While live streaming is simple, easy and precise, it takes more than just sending live videos to...

What Messaging Should I Use Post Circuit Breaker?

Phase 2 has begun - the economy is reopening and so are shops and businesses. While it may seem like we’re resuming our normal lives before the virus outbreak, a lot has changed since then. There’s definitely been a shift in...

How To Engage Consumers At Home With Marketing Amid COVID-19

Let’s face it - almost all of us have transformed into a “couch potato” due to the COVID-19 crisis. Having to keep ourselves at home - we are mostly just moving from room to room without getting the chance to partake in the usual activities we do such as working in a...

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Trendjacking (Dos and Don’ts)

Trendjacking (Dos and Don’ts)

You may have seen the term trendjacking posted on social media, but what is it really? Trendjacking refers to the adoption of popular trends by brands and organisations, with the purpose of gaining attention or promoting an agenda. Noticed how most businesses in...

How can your business adapt with agility during COVID-19?

How can your business adapt with agility during COVID-19?

If you haven’t read our previous article on reaching audiences post-circuit breaker, click here. When the COVID-19 outbreak occurred, businesses were challenged to navigate a volatile and unpredictable landscape, with little information to go on about the virus. With...

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