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The Time Is Now: 5 Marketing Trends to Adopt In 2020

The world around us is always changing rapidly and drastically. Past marketing strategies that were well received and successful in reaching out to clients either have to be tweaked or put aside completely for brand new ideas and innovations. However, even if...

The Right Way For Brands To Readjust Their Marketing Tactic

Remember, your marketing strategy will never stay the same. Archaic marketing that worked years ago may not possibly work with the current generation, from Gen Z to even millennials. Online presence is now key; traditional media like television, newspapers, and...

How can your business adapt with agility during COVID-19?

If you haven’t read our previous article on reaching audiences post-circuit breaker, click here. When the COVID-19 outbreak occurred, businesses were challenged to navigate a volatile and unpredictable landscape, with little information to go on about the virus. With...

Live Streaming Preparation: Before, During & After

Thanks to the wizardry of technology - we can do more today. Live streams have become a part of our routine these days; especially increasing due to the COVID-19 pandemic. While live streaming is simple, easy and precise, it takes more than just sending live videos to...

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Do Digital Trends Affect The Way We Media Buy?

Do Digital Trends Affect The Way We Media Buy?

For more tips on media buying during COVID-19, read our article here. You may have heard the term before, but what does it actually mean? According to Investopedia. media buying is the “act of acquiring real estate or inventory where advertisements may be placed”. In...

The Need To Tweak Your Marketing Strategy Every Now And Then

The Need To Tweak Your Marketing Strategy Every Now And Then

The only constant thing in this world is change. In other words, embracing change is an important step in maintaining a successful business. Since marketing strategies come and go, it would help a lot if you adopt these changes, as they come. After all, if it works,...

4 Video Marketing Trends to look out for in 2021

4 Video Marketing Trends to look out for in 2021

It’s been a busy year for the advertising industry - with marketers having to navigate the media space in a COVID-19 pandemic and keep up with major political changes in 2020. This year, we’ve already seen the explosive rise of TikTok and the increasing importance of...

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