Media Marketing

Wondering how to get more eyeballs on your campaigns? Learn how to make the most of your media marketing.

Media Marketing: Beginner

Not sure what media marketing is or what you can do with it? Check out these posts to get started.

Iconic Singapore TV Commercials and What Made Them Work

Iconic Singapore TV Commercials and What Made Them Work

If you haven’t read our article on digital video marketing during Covid-19, click here. Producing a successful commercial is a daunting task in today’s fast-paced media landscape, with high costs of production (time, labour, logistics, etc) and with external factors...

Storytelling: Why should you tell a story for your brand?

Storytelling: Why should you tell a story for your brand?

Think about your favourite TV series. Who is your favourite character? What happened to him or her? For shows that resonate with me, I remember the plots extremely well. But what about that ad you couldn’t wait 5 seconds to skip while watching a YouTube video? What...

6 New Instagram Features To Help Businesses During COVID-19

6 New Instagram Features To Help Businesses During COVID-19

From Instagram Shopping, Instagram Live to adorable stickers on Instagram Stories - when has Instagram ever failed to impress us? Right now, it’s a known fact that Instagram has become one of the most popular social media sites out there for many, and now businesses...

Social Media During COVID-19: The Best Timings To Post

Social Media During COVID-19: The Best Timings To Post

So, now that everyone is basically at home every day, can you just post anything at any time and get attention? Or does it have to be at specific intervals? The reality of using social media is that there are strategic times to post your marketing content. Not knowing...

A Simple Checklist for Managing your Digital Presence

A Simple Checklist for Managing your Digital Presence

In the midst of everyone making the switch to going digital amidst the pandemic, there are more businesses and brands online than ever. Going digital definitely brings you more opportunities but with this comes a set of challenges. Ask yourself these questions: Is...

Using Instagram Stories for Your Business

Using Instagram Stories for Your Business

Instagram stories are the perfect way to provide customers with bite-sized information about your products and services, and at the same time get a sense of what your target audience thinks of you. Here are some of the features that you need to know about...

Media Marketing: Intermediate

If you are ready to dive more deeply into media marketing, check out the links below.

Trendjacking (Dos and Don’ts)

Trendjacking (Dos and Don’ts)

You may have seen the term trendjacking posted on social media, but what is it really? Trendjacking refers to the adoption of popular trends by brands and organisations, with the purpose of gaining attention or promoting an agenda. Noticed how most businesses in...

Highlighting Your Advocates

Highlighting Your Advocates

Loyal customers are the backbone of most businesses. It helps distinguish your business or brand from everyone else’s and give you an edge. Customer loyalty is an important aspect of any business, loyal customers tend to become repeat buyers and are likely to keep...

Video marketing is still everything

Video marketing is still everything

In Phase 2, video marketing is still everything. Here’s how to master it. It’s Phase 2! While there are still fears about COVID-19, people are now shopping and eating outside again. Now that people are no longer stuck at home as much and probably spend lesser time...

Telling Stories with Data

Telling Stories with Data

Data is the foundation for reliability. Numbers don’t lie and in today’s age, data helps drive decision-making. Companies worldwide make use of data one way or another, from simple things like collecting client information to social media analytics. All that data is...

How to Improve Your Online Presence

How to Improve Your Online Presence

Coronavirus has changed the world we live in and many businesses have moved online to continue operations. The pandemic has accelerated the shift to digital spaces for many businesses. In Singapore alone, many traditional food and beverage businesses, and hawkers have...

Media Marketing: Advanced

To the media marketing experts out there, enjoy these posts.

How to make the most returns from your influencer marketing campaign

How to make the most returns from your influencer marketing campaign

Digital was the movement of the early 2000s. Today, digital mobile is the new black. According to an analysis by Cloud Rock Asia, 3.5 million people in Singapore are on Facebook. Of these 3.5 million users, over 90% or 3.2 million access Facebook via their mobile...

Do Not Cut Your Marketing Dollars – Do This Instead!

Do Not Cut Your Marketing Dollars – Do This Instead!

The economy is facing a decline in growth and business is negatively impacted. Sales are declining and the first thing that comes to your mind is to do a budget cut. Before you get carried away with the numbers game, take a step back and refrain from making rash...

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