Media Marketing

Wondering how to get more eyeballs on your campaigns? Learn how to make the most of your media marketing.

Media Marketing: Beginner

Not sure what media marketing is or what you can do with it? Check out these posts to get started.

Social media habits of Gen Z’s – and why

Social media habits of Gen Z’s – and why

As a marketer, we’ve all heard the warnings about Gen Z’s - how they’re destroying industries and their resistance to traditional marketing. But maybe reaching Gen Z isn’t as hard as you’d think. Big 3 media investigates the differences in how Gen Z uses their social...

Small marketing teams – how do you do it?

Small marketing teams – how do you do it?

From copywriting, blog posts, websites, case studies, and downloadable content to social media engagement, emails, lead nurturing, list building, advertising and whatever else plops into our laps during the workweek, marketing teams of today have to be able to juggle...

5 Essential Marketing Strategies To Reach Generation Z

5 Essential Marketing Strategies To Reach Generation Z

Marketing to millennials has been a tough nut to crack for most brands. Still, it’s not the impossible - you just have to put in a little more effort than usual to really grab hold of their attention! n fact, many brands have found effective ways of penetrating the...

Going Viral: How Brands Are Using TikTok In Their Marketing Campaigns

Going Viral: How Brands Are Using TikTok In Their Marketing Campaigns

Before you read this article, check out our article on a brief history of TikTok. TikTok has quickly risen to popularity and become one of the most popular video-sharing apps on the market. While TikTok started out as a fun and easy way for teens to make memes and...

A Brief History Of TikTok And Its Rise To Popularity

A Brief History Of TikTok And Its Rise To Popularity

What is TikTok, and why has it become so popular? TikTok currently boasts 800 million active users worldwide with over 2 billion downloads on the App Store and Google Play - an impressive feat for a platform launched in 2016, which now competes with the likes of...

Singapore Campaigns Gone Wrong – What We’ve Learnt

Singapore Campaigns Gone Wrong – What We’ve Learnt

If you haven’t read our previous article on local digital campaigns, click here. Standing out in a crowded media landscape is always a challenge for advertisers, and often requires a combination of bold moves, careful planning and a coordinated effort. Unfortunately,...

Media Marketing: Intermediate

If you are ready to dive more deeply into media marketing, check out the links below.

4 Video Marketing Trends to look out for in 2021

4 Video Marketing Trends to look out for in 2021

It’s been a busy year for the advertising industry - with marketers having to navigate the media space in a COVID-19 pandemic and keep up with major political changes in 2020. This year, we’ve already seen the explosive rise of TikTok and the increasing importance of...

What does TikToks SDK mean?

What does TikToks SDK mean?

As if TikTok weren’t enough of a powerhouse, it’s started releasing its own software-development kits (SDKs). So what does this mean for other video editing apps and how can they leverage on it? As of November of 2019, TikTok has started releasing their own...

Soundtracks of Singapore Ads – Importance of Audio in Video

Soundtracks of Singapore Ads – Importance of Audio in Video

Have you ever tried watching a commercial with the sound turned off? Audio in videos often goes unnoticed by most audiences, but it plays a crucial role in the success of a commercial advertisement. A study by The Nielsen Company has shown that commercials with...

Trendjacking (Dos and Don’ts)

Trendjacking (Dos and Don’ts)

You may have seen the term trendjacking posted on social media, but what is it really? Trendjacking refers to the adoption of popular trends by brands and organisations, with the purpose of gaining attention or promoting an agenda. Noticed how most businesses in...

Media Marketing: Advanced

To the media marketing experts out there, enjoy these posts.

A Quick Study On Tech Changes & Its Impact On Video Production

A Quick Study On Tech Changes & Its Impact On Video Production

Tech changes have impacted workers from all industries, with the film industry being no exception - in fact, our industry may not even have existed without the invention of the motion picture camera by Edison and Dickson. As such, it’s important to stay up-to-date on...

Do Digital Trends Affect The Way We Media Buy?

Do Digital Trends Affect The Way We Media Buy?

For more tips on media buying during COVID-19, read our article here. You may have heard the term before, but what does it actually mean? According to Investopedia. media buying is the “act of acquiring real estate or inventory where advertisements may be placed”. In...

Going 5G: How Will Video Marketing Be Affected?

Going 5G: How Will Video Marketing Be Affected?

Even in the midst of the COVID-19 pandemic, Singapore remains on track to roll out 5G by 2025. In countries like South Korea, China and the United States, 5G networks are already available to the public, and mobile phone companies like Samsung, Huawei and Xiaomi...

How TikTok Has Changed The Way We Talk Politics

How TikTok Has Changed The Way We Talk Politics

2020 has been a year of change - mainly due to the COVID-19 pandemic, which has completely altered every aspect of our daily routines. With lockdowns in place that restrict social gatherings, many people have turned to online platforms as a substitute for social...

How to make the most returns from your influencer marketing campaign

How to make the most returns from your influencer marketing campaign

Digital was the movement of the early 2000s. Today, digital mobile is the new black. According to an analysis by Cloud Rock Asia, 3.5 million people in Singapore are on Facebook. Of these 3.5 million users, over 90% or 3.2 million access Facebook via their mobile...

Do Not Cut Your Marketing Dollars – Do This Instead!

Do Not Cut Your Marketing Dollars – Do This Instead!

The economy is facing a decline in growth and business is negatively impacted. Sales are declining and the first thing that comes to your mind is to do a budget cut. Before you get carried away with the numbers game, take a step back and refrain from making rash...

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