Customer Retention

Getting new customers is great for business, but let’s also focus on keeping your existing ones by building good relationships with them.

Customer Retention: Beginner

If the term “Customer Retention” is new to you, check out these posts to get started.

Social media habits of Gen Z’s – and why

Social media habits of Gen Z’s – and why

As a marketer, we’ve all heard the warnings about Gen Z’s - how they’re destroying industries and their resistance to traditional marketing. But maybe reaching Gen Z isn’t as hard as you’d think. Big 3 media investigates the differences in how Gen Z uses their social...

Iconic Singapore TV Commercials and What Made Them Work

Iconic Singapore TV Commercials and What Made Them Work

If you haven’t read our article on digital video marketing during Covid-19, click here. Producing a successful commercial is a daunting task in today’s fast-paced media landscape, with high costs of production (time, labour, logistics, etc) and with external factors...

eCommerce is Changing Our Lives for Good

eCommerce is Changing Our Lives for Good

2020 has been a tumultuous year, with many setbacks and life-changing events happening worldwide. As we enter the subsequent phases post circuit breaker, Covid-19 has affected many lives as well as shaped new habits. From getting used to wearing masks all the time to...

6 Seconds of Frame: The Changing TVC

6 Seconds of Frame: The Changing TVC

  TV Commercials (TVCs) are a staple among most major advertisers and are known for being very expensive. In fact, a 30-second ad played once during Super Bowl 2019 cost over $5 million USD. Despite the growth of digital video platforms such as YouTube, TVCs...

Capturing Gen Zs Attention – The Most Important 8 Seconds

Capturing Gen Zs Attention – The Most Important 8 Seconds

If you haven’t already read our previous article about Gen Z vs Millennials click here.   Gen Zs have a whopping attention span of 8 seconds, a whole 50% less than their previous generation - Millennials. Don’t mistake this for impatience though. Gen Zs...

10 Weird Media Facts About Gen Z and Millennials (Part 2)

10 Weird Media Facts About Gen Z and Millennials (Part 2)

This is part 2 of a 2 part series on media habits among Millennials and Gen Zs - if you have already read this and want to read part 1, click here.   Born between 1981 and 1996, Millennials have had the benefit of living with and without technology. They’ve lived...

Customer Retention: Intermediate

Looking for ways to retain your customers? Check out the links below.

Highlighting Your Advocates

Highlighting Your Advocates

Loyal customers are the backbone of most businesses. It helps distinguish your business or brand from everyone else’s and give you an edge. Customer loyalty is an important aspect of any business, loyal customers tend to become repeat buyers and are likely to keep...

All you need to know about Live Streams

All you need to know about Live Streams

As with the rest of the world, most of us in Singapore are staying home to slow the spread of Covid-19. This has changed the way we live, work and communicate. Now more than ever, businesses and individuals alike rely on live-streaming to host virtual events and...

Video Marketing Strategy Targeted At Millennials

Video Marketing Strategy Targeted At Millennials

According to Becker Digital, the millennial consumer base accounts for $200 billion of spending annually. If this is not enough to convince you that millennial marketing is essential, get this: the millennial population is much greater in size compared to any other...

Customer Retention: Advanced

To the customer retention experts out there, enjoy these posts.

Real Time Media – Why and What You Can Do

Real Time Media – Why and What You Can Do

If you haven’t already read our previous article about Gen Z vs Millennials click here.   It may seem like a far fetched idea that someone would spend hours watching a live-stream of another person playing games or talking about their beauty regime. In 2019, it’s...

Brands Taking a Stand: The Must-Know Marketing Trend of 2020

Brands Taking a Stand: The Must-Know Marketing Trend of 2020

Brands Taking a Stand: The Must-Know Marketing Trend of 2020   Staying silent may be worse than taking a stand. In 2020, the success of your brand is no longer measured by your product, service, or how much money you are willing to pump into your next marketing...

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