If you’ve been in the loop – creative agencies are facing a crisis. Shocking? You’ve heard it right, creative agencies are feeling the pinch and the numbers are not lying. P&G and Unilever, one of the top few marketing and advertising spenders have cut down on their budgets on agencies and traditional media spending.
Often, agencies are appointed to run the entire campaign. While this sounds lovely, one con that might come after is the fuss and layers in operations as agencies have limited in-house resources for the overall execution. This often explains why the rest of the campaign pipeline for example, video production is outsourced to a production house.
“Hire the person best suited to the job, not the most talented. This can be a very painful lesson.
There’s no point putting in a Boeing jet engine when you need to run a tractor.
– Jack Ma, China’s famous entrepreneur and Executive Chairman of Alibaba Group
Most would agree that efficiency is achieved when the right person is assigned to the right job i.e. finding the right fit for the best value, capability and quality.
That’s where we can help to bridge these gaps seamlessly so you/your team don’t have to worry. We see the big picture for you tailoring your marketing objectives to our video creatives, technicals and logistics.
Yes, we’ve got you covered, all housed in – Big 3 Media Group. Unsure? Let us convince you more:
1. Small but powerful
If you’ve seen Ant-Man, you would know that sometimes being smaller is better. Having a compact team can help us assess and service our client well because everyone is aligned with the objectives, strategy and tactics employed for a targeted campaign throughout. In Big 3, you will be assigned to a team consisting of a producer (SPOC – single point of contact), director and editor who will be servicing your project from start to end.
2. Streamlined communications
They say too many cooks spoil the broth, and we couldn’t agree more. Trust us, we know. Given the layers of hierarchy and involvement from several departments, delay in response time is likely to surface resulting in inefficiencies and miscommunication. Working with a smaller team (read point 1), however, can prevent this by stripping the hierarchical approvals and back forth needed allowing seamless end-to-end integration of creative and media strategies.
3. Maximising Resources
Known as The Corridor here in Big 3 Media, we have all the in-house capabilities you would require from animation, website design, mobile application to design collaterals. And the best thing is, we’re all just a door away from each other for any exciting collaborations! Moreover with an assigned and dedicated team, we will do the producing, liaising and execution for you with our corridor sisters by maximizing our in-house resources. Say yay to efficiencies in your project timeline and budget. Check out our cross collaborations here!
We view our clients as valued partners than a mere transaction. Building your brand and hitting your marcoms objectives is our priority because we believe in the products and services we provide. When you win, we win.
Interested to know what we can do and offer? We’re just an enquiry away.